Name: Colours of Love (Rangi Saari)
Genre: Micro Short

Colours of Love (Rangi Saari)

AFIN 2022 Honorable Mention

2022

India

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Synopsis

The Rangi Saari music track is electronica infused traditional 'Thumri', a vocal genre of Indian music with its roots in Indian folk, symbolizing love and playful mischiefs with the beloved. The animated Music Video, created by Indrajit Nattoji, is an impressionist series of handpainted, effervescent paintings showcasing the many vibrant colours of first love and a visual celebration of the coming of age of a young girl. There is an illustrated subtext of Lord Krishna, an Indian deity, and his Leela (play) of love, symbolized by fuchsia and warm hues, with the male image painted in shades of blue.

In April 2022, the Rangi Saari music video recorded 10 Million plus organic youtube views. A fantastic achievement for an independent music release.

Director's Statement

Indrajit Nattoji, filmmaker portrait provided to AFIN.

The track Rangi Saari, by Kavita Seth and Kanishk Seth, is one that rejuvenated my love for contemporary electronic and Indian classical and folk music. The project is a passion project and a labour of love, and it got me back to my roots of painting and drawing. As the creator of the video, I feel that English subtitles will hinder the artistry of the frames and that the music is of a universal Indian folk genre and does not require the lyrics for comprehension. The viewers should go with the emotion of the audio-visual art piece and try and enjoy it with their hearts.

Director's Biography

Indrajit Nattoji, filmmaker portrait provided to AFIN. Indrajit Nattoji Director

Indrajit Nattoji is a Master of Design graduate from the National Institute of Design, Ahmedabad, India, specializing in Film and Graphic Design. He is an award-winning director, writer, and producer and has run his own production house, Blink Pictures, for the last 22 years. Indrajit has directed and produced over 400 TVCs, designed several TV-Broadcast Brands, and written and directed a Bollywood feature film, Aagey Se Right, produced by UTV. He has also conceptualized and created two large-scale film installations for the Indian Music Experience Museum of Indian Music in Bangalore. As an artist, Indrajit has created a hand-painted music video for Kavita Seth's Rangi Saari and exhibited his paintings in art galleries in Kolkata and Mumbai, India. Indrajit's latest release is AAFAT-e-ISHQ, a Hindi feature film produced by Zee Studios for the OTT platform, Zee5. He has commenced a film installation project for a museum on the journey and birth of India as a republic. Indrajit has also created Visual design and VFX for a feature film for release on a leading OTT platform, and he is in pre-production for his next feature film.

Colours of Love (Rangi Saari)

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