Documentary Feature

Real Fur

Directed by Taimoor Choudhry

AFIN 2022 Nominee

  • 2022
  • 1h 29m
  • Canada
  • English
  • Investigative
  • Educational
  • Animal Rights
First-time filmmaker
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Stills

2 frames

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Credits

Synopsis

Real Fur is an eye-opening undercover investigation about the true cost of the fur farming industry in Canada. It follows the journey of director Taimoor Choudhry as he transforms from being an uninformed consumer to a passionate activist through interviews with animal rights leaders, changemakers, lawyers, politicians, and celebrities in an effort to make real change.

Director's Statement

Taimoor Choudhry, filmmaker portrait provided to AFIN.

In the years I have spent educating myself as an activist, I have made some incredible discoveries. The animals used for the sake of fashion garments live and die in some of the most horrific inhumane conditions that I’ve witnessed. After working on the Real Fur short film, I thought to myself that I could easily let this film be as it is, but what more could it accomplish? Sure some people would watch it, some will get upset, and some will consider what’s going on to be improper in their hearts and others may turn a blind eye or flip to the next channel. But how do I empower people to make the change within themselves and choose not to use farmed fur? This is why I decided to develop Real Fur into a feature film, and shape it into a campaign film - to start a movement to ban fur farms. Through my personal journey I hope to inspire viewers to become more conscious consumers. I take them through interviews with amazing people who have dedicated their lives to fighting for animal rights. They have inspired me to make that change and to keep persevering - to be a voice of the voiceless, the voice of our furry friends.

What makes this one special

  • A first-time filmmaker

Director's Biography

Taimoor Choudhry, filmmaker portrait provided to AFIN. Taimoor Choudhry Director

For years, Taimoor Choudhry led a life of glamour and extravagance, rubbing elbows with celebrities, fashionistas and the elite as he grew his family’s fine jewellery empire in Pakistan. His passions and priorities took a dramatic turn after witnessing animal cruelty in a market. That moment changed him and it became his mission to raise awareness through the art of documentary film. After moving to Canada to pursue a film degree, he was shocked to learn that the animal exploitation he thought he’d left behind in Pakistan was very much present in his new home! In response to this, Taimoor founded Arise Productions and has dedicated the past five years to activism and animal rights through film.

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AFIN 2026

The festival opens in 4 days

Screening 1 at Dendy Cinemas Portside, Brisbane

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