Director at AFIN

Biography

Asa Bailey is a Welsh filmmaker, director, and technology pioneer whose career sits at the intersection of cinematic storytelling and cutting-edge production innovation. Recognized internationally for leading virtual production and AI-native workflows on major series for platforms such as Apple TV+ (Silo), Netflix (100 Years of Solitude, El Eternauta), Disney/Nat Geo (When Sharks Attack 360) and more, Bailey has helped redefine how films and television are made in the 21st century. Founder of BAI-LEY Studios and creator of the .DAVE metadata standard - a system that embeds authorship, rights, and creative provenance at the point of capture - Bailey is widely credited with pioneering the Camera-to-Compute™ pipeline, uniting real-time visual effects, AI, tracking, and creative control into a single, on-set workflow. 🔗 bai-ley.com